ALTERNA Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury hair-care products.
Hollywood actors and actresses like Reese Witherspoon, Sandra Bullock, Demi Moore, Jennifer Garner, Richard Gere, Jennifer Aniston, Ewan McGregor, Julia Roberts, Jennifer Lopez, Julianne Moore, Scarlett Johansson, Hilary Duff and Kate Bosworth, and models like Kate Moss and Sienna Miller, among others, consider ALTERNA products to be their main “must haves” and have declared themselves fervent admirers. The most important fashion and beauty magazines use Alterna for their reports and recommend it within their pages. One of the secrets of the success of ALTERNA is the use of natural ingredients – its products have ECOCERT organic certification. All Alterna products are made using leading skin-care technologies in combination with plants and bioactive marine ingredients in order to obtain the very best results.
This year, ALTERNA, the luxury hair cosmetics firm of the celebrities, created in the US in 1997, once again offers, together with the prestigious hairdresser Marcel, its collaboration on the 080 BARCELONA FASHION show.
www.crimons.com
EUROSTARS GRAND MARINA BARCELONA Soul
A beacon of luxury and a top-class tourist landmark dominating the port of Barcelona and the World Trade Center, the city’s business engine.
Description
Luxurious. Exclusive. Avant-garde. Minimalist. Mediterranean. A hotel created in order for its guests to enjoy the maximum in luxury.
The Eurostars Grand Marina is also the perfect scenario for business meetings, as well as for weddings, banquets and all kinds of social events in which you wish to surprise and dazzle your guests with the evocative views of the city and the silhouette of Montjuich mountain.
The Eurostars Grand Marina places at your disposal 40 reception rooms, of varying shapes and sizes to suit all of your needs, most of them with bright, natural light and fabulous views over the port of Barcelona and the coast.
The hotel offers an outdoor swimming pool with views of the city and the port, a fully-equipped gym with all kinds of apparatus, sauna, jacuzzi and hydro-massage bath, covered parking, a piano bar, and, on Saturdays. “Opera Night”, for soirées complete with sopranos and tenors.
The building, itself resembling a transatlantic liner, and only 2 minutes away from the Columbus monument, offers its guests the possibility of walking into the centre of Barcelona: the Gothic District, Ramblas, Paseo de Colón, the church of Santa María del Mar, the Liceu, the Picasso Museum, Paseo de Gracia, the Palau de la Música, the Barceloneta beach, Born, Casa Batlló, Plaza Catalunya, La Pedrera, Montjuich...
The hotel houses a total of 291 rooms, all of them exterior. The main hall sports a circular staircase designed by the architect Leohming Pei, the creator of the pyramid at the Louvre Museum in Paris.
The hotel is full of cutting-edge design details and frequently hosts temporary avant-garde art exhibitions.
The buffet breakfast, which during six months of the year can be enjoyed on the orange tree-lined terrace, is one of the city’s most closely guarded secrets.
The restaurant also offers an intimate, private dining room for 40 people: the Aire de Mar (Sea Breeze) Restaurant.
The Grand Marina is located just a ten-minute taxi ride from the airport and Sants railway station.
The hotel holds an annual photography competition, the Eurostars Grand Marina Photography Prize, and also hosts the gala prize-giving ceremony for the Eurostars Travel Narrative Award.
Rooms
The Eurostars Grand Marina Hotel offers 244 double rooms and 47 suites. The rooms are luxurious and avant-garde in design, with balconies overlooking the Mediterranean and the highest quality fixtures.
All of the rooms have high-speed Internet connections and maximum comfort is guaranteed.
Decorated in elegant, relaxing colours and with an abundance of fine wood and superb textiles, the ensemble gives a well-balanced air of luxury and shows meticulous attention to detail.
All of the rooms feature hydro-massage bathtubs. The Premier rooms and the Suites also have hydro-massage shower cabins. The Junior Suites have hydro-massage bathtubs and a shower cabin and are fully equipped with writing desk, dressing room, a set of courtesy toiletries, lounge and a small balcony. The Presidential Suite also has a private terrace and a particularly magnificent view of the city.
Since its discovery in 1829, Evian® is famous for being the natural mineral water of the French Alps. Today, it is the world’s best-selling natural mineral water, present in over 144 countries.
Evian® has always been part of the world of fashion. In recent years it has created limited edition bottles in collaboration with top designers such as Christian Lacroix, Jean Paul Gaultier and, most recently, Paul Smith, who designed the 2010 edition.
HEINEKEN I-CON BY ORA-ÏTO I-con by Ora-ïto
Heineken’s aluminium bottle emerges from the fluidity of its curves and the flexible lines of force that surround it. A rigorous and brilliant formal exercise with the futuristic seal of one of the world’s greatest designers: Ora-ïto.
I-con by Ora-ïto is a perfect synthesis between simplicity and complexity (simplexity, is how Ora-ïto describes his creative philosophy).
The design is the result of the close collaboration between Heineken’s innovation team and specialist aluminium treatment teams.
Since its beginnings in 1964, Kettal has always been dedicated to international design and innovation. In the first years of the 21st century, Kettal acquired the brands Hugonet, Triconfort and Evolutif, which came together to form Grupo Kettal. Today, Kettal works with some of the most important names in international design: Patricia Urquiola, Marcel Wanders and emiliana design studio.
PRODUCT
Kettal’s raison d’être is the creation of timeless, functional and expressive furniture, which represents contemporary culture and provides solutions to the emerging needs of modern life, based on a blend of creativity, customisation, innovation and modern production methods. Kettal develops products specifically for each project.
KETTAL FOUNDATION
As a result of its passion for art, and as a design headquarters, Kettal has established the Alorda-Derksen Foundation in Barcelona, a new international point of reference for contemporary art.
LA ROCA VILLAGE: INTERNATIONAL FASHION DESTINATION The Village offers a wide selection of boutiques and prestigious international labels which attract thousands of national and international fashion addicts each year
La Roca Village’s success as a fashion forum cannot be put down to chance. A careful selection of boutiques and designers representing the very best of world fashion are brought together along a truly unique boulevard. The sheer range and quality of the styles on offer here brings to mind the top shopping venues of the world’s most cosmopolitan cities, but with the added bonus of the distinctly Mediterranean flavour that this special location provides.
This outstanding selection is the result of our efforts to keep pace with the very latest global fashion trends. From the biggest international catwalks, with both established designers and emerging talent, to the most stylish local fashions, our extensive knowledge of the world of fashion and retail has repeatedly produced collections from previous seasons that are highly attractive, not only in terms of their exceptionally affordable prices, with discounts of up to 60%, but also for their continued up-to-date style.
Aware of the importance of creators and their need to continually develop their talent, La Roca Village supports various industry initiatives and is backing, for the fourth time running, the latest edition of 080 Barcelona Fashion. This time round, the collaboration takes a very special form – as experts in retail, and stemming from a desire to foster independent creators, the Village is to offer a unique platform during the event where designers will have the opportunity to promote their creations. This “pop-up store” will bring together their most attractive collections and accessories, thus introducing catwalk fashion to the high-street, as is the custom at the Village.
About La Roca Village
La Roca Village (La Roca del Vallès, Barcelona) is one of Spain’s top fashion destinations for big-name brands, offering collections from previous seasons by leading international fashion and lifestyle firms, all at extremely affordable prices and in an attractive setting known as the “Village”.
La Roca Village has over 100 national and international fashion boutiques offering discounts of up to 60% off the original prices, all year round. The latest additions to the Village have been Tag Heuer, Comptoir des Cotonniers, Escada Sport, Piquadro, Lacoste, L’Occitane, Napapijri, Replay and Espai Gastronòmic Andreu. In 2009, three million people visited the Village, of which 40% were tourists, mainly from France, Asia and Russia.
La Roca Village, owned by the Value Retail group, is part of the Chic Outlet Shopping collection, which currently operates 875 boutiques and over 400 leading firms in the fashion industry, located in 9 Villages strategically positioned in 9 major European cities: London (Bicester Village), Paris (La Vallée Village), Milan/Bologna (Fidenza Village), Brussels/Düsseldorf (Maasmechelen Village), Frankfurt (Wertheim Village), Munich (Ingolstadt Village), Barcelona (La Roca Village), Madrid (Las Rozas Village) and Dublin (Kildare Village).
Lay´s Gourmet is the brand’s most exclusive offer. These potato chips are made using Lay’s broad experience and with a very select public in mind. Careful selection, a precise cut and a slow browning process go into making these excellent golden potato chips, which are ideal for making special moments even more special. Try the whole range: Lay’s Gourmet Sal, Lay’s Gourmet Corte Fino and Lay’s Gourmet Sabor Ibérico: Jamón, and allow yourself to be seduced by their crunchiness, their folded shape, their thickness and their exquisite taste.
LE BOOK is the international reference and the primary source of contacts for the global creative industry. LE BOOK displays and promotes the world’s best talent: photographers, illustrators, art directors, hairdressers, make-up artists, stylists, fashion companies, press offices, advertising agencies and production companies.
LE BOOK invites you to take part in CONNECTIONS, a trade show held in Berlin, London, New York, Paris and soon in Los Angeles, dedicated to the creative industry. It is a meeting place for those representing the artists who create images as well as for the artists themselves, publicists, publishers, communicators and strategists in charge of taking decisions for the world’s top brands (www.lebook.com/connections).
It’s time to get in touch with the best of the best from the international creative industry. We are available to answer any questions or doubts you may have about the event.
Work.
We specialize in designing and producing articles from the review and recovery of industrial waste. Original and limited productions. We collaborate with companies to build communications campaigns to position themselves as ecologically, socially and sustainability concerned.
We aim. Companies, media agencies, institutions, museums and exhibitions centres that share values of respect for the environment and people.
Products. Eco-innovation in promotional gifts, packaging, personal items, jewelry.
Collaborations
· Centre d’Iniciatives per a la Reinserció
(CIRE), Departament de Justicia de la Generalitat de Catalunya
· Artesania Catalunya
· Fira Girona, Fira Cornellà
· El Tinter
· Mimcord
Acknowledgments
· 080 Barcelona fashion, 2009 and 2010.
· First prize EBREAMBIENT
to sustainability in 2010
· Ambiente Fair 2010, d’Artesania
de Catalunya stand, Frankfurt
· Design for recycling 2009 Award:
The Agència de Residus de Catalunya (Waste Agency of Catalonia)
MINIBLACK ROSÉ BY FREIXENET An explosion of colour and photographic elegance become the new Miniblack codes doing away with formality. The launch of Miniblack Rosé has two clear objectives; the launch of a new product type – Rosé – and a change of image. Both goals represent a step forward for the brand, a step which reinforces even further the brand’s personality and emphasizes attributes such as sensuality and minimalism. Since its launch in 2005, the brand has continually renewed itself, adapting to market trends and offering consumers whatever they need, whenever they need it. The combination of white and magenta gives the product a minimalist yet delicate touch, whilst still suggesting modernity. The final result is a daring and avant-garde product that makes this cava one of a kind.
Formality forbidden
· Miniblack Rosé costs between €4 and €5.50 per bottle.
· Stockists can be found in the minishop section at www.miniblack.com
· Coupage: Trepat and Grenache
· Aging: Between 12 and 18 months
Tasting note:
A bright strawberry-coloured cava. Very fruity, with rich floral and laurel aromas and notes of red (raspberry) and exotic (pomegranate) fruits, dried figs and dates, in perfect harmony with the fresh aromas from the medium aging. Very fresh and light in the mouth. Smooth on the palate, with red fruit aromas reappearing.
For more information:
Ignasi Benito
Tel. 93 891 70 00
Welcome to Minivip’s first class. Take a seat and forget about logistic.
You have just come aboard a company that has been optimizing its client’s time for over 10 years. Everything you need is here. Business trip?, Pleasure?, Business and pleasure?. First class Minivip’s has everything ready. Spend your time on what really matters. Minivip’s will do the rest.
Mitsubishi Electric markets an extensive range of high performance and carefully designed products, including all kinds of solutions for the audiovisual market, and always guarantees the highest possible standards in terms of quality, reliability and usability.
The Digital Signage audiovisual solutions by Mitsubishi Electric, its LED screens and its professional-level 32”, 42”, 46”, 52” and 65” monitors, meet the needs of every point of sale, helping you to attract the attention of the customer.
M·A·C Cosmetics, founded in 1984 to support the needs of professional makeup artists, is one of the most influential and successful companies in the global cosmetics industry. For more than 20 years, M·A·C has constantly asserted its ability to fuse fashion, fun and fantasy. The cornerstones of M·A·C’s success – innovation, originality and inventiveness – set it apart from any other cosmetics brand. Today, M·A·C, which is owned by The Estée Lauder Companies, stands at the forefront of fashion, beauty and popular culture. The company’s astounding ability to create innovative products and cultivate new markets has led to its extraordinary growth, worldwide. M·A·C products are a fusion of remarkable artistry, rich colours, professional formulas and specialized craft. From lipstick and mascara to foundations and brushes, the outstanding products, social consciousness initiatives, and uniquely individualistic spirit of M·A·C. continue to attract customers of all races, sexes and ages across the globe. The professional makeup artists who work at freestanding M·A·C stores and retail partner counters, are a diverse range of M·A·C-trained men and women who with the inimitable M·A·C enthusiasm and style, deliver knowledgeable and exceptional service to customers around the world creating the “theatre” for which M·A·C stores and counters are known. Since its inception, M·A·C – and its employees advocate for social reform and leading the battle against HIV/AIDS. The M·A·C AIDS Fund, established in 1994 and known as the “heart and soul” of M·A·C, has raised more than $130 million for men, women and children affected by AIDS.
NESPRESSO IN THE 080 BARCELONA FASHION SHOW Nespresso, worldwide pioneer and leader in the luxury portioned coffee market, once again shares the “Nespresso Ultimate Coffee Experience” with lovers of fashion and design and takes part in the 080 Barcelona Fashion parade, one of the most important independent fashion meetings in the world.
Nespresso shares with 080 Barcelona Fashion its passion for design, as each and every one of its emblematic machines shows – from the very first model to the latest limited edition machine, presented in 2010: CitiZdot.
The CitiZ machines have been decorated, for the first time, by graphic designers Sylvia and Lo Toth, from “Collectif T.O.T”, who have used their vision of urban life to recreate two of the world’s most iconic cities. The panels of the limited edition CitiZdot Paris and CitiZdot New York machines have been printed with illustrations which capture the identity and energy of these cities. To illustrate the inspiration taken from the streets, Nespresso collaborated with the “street photographers” and influential bloggers Scott Schuman and Garance Doré, creators of the blogs “The Sartorialist” and “Une fille comme moi”. Through their photographs, made exclusively for the new Nespresso CitiZot, Schuman and Doré evoke the urban spirit and the most emblematic of coffee moments around Paris and New York.
PARQUING V.I.P. AEROPORT DE BARCELONA Exclusive VIP parking facility at Barcelona Airport with security patrols.
Vehicle collection and delivery service in front of the terminals.
24/7 vehicle security and maximum conveniance for travellers.
93.297.13.81 (24h.)
www.parkingvipbarcelona.com
After six years of being the place to be and of constantly setting the trends in Barcelona, Shôko reinvents itself and keeps on innovating. Situated on the Barceloneta beach, Shôko continues to surprise us with its fusion of oriental cuisine and the best of the Mediterranean kitchen.
Its beachside terrace is without a doubt a privileged spot in the city, with a wide variety of cocktails also on offer. At night, the restaurant transforms into a club with the city’s coolest, most original parties.
STEREORENT is a Barcelona-based company founded in 1985 which provides integral audiovisual communication services to companies and institutions. It is currently a point of reference in its industry. Its work philosophy has always been based on the aim of achieving the same goal for all its customers: the “Communication / Spectacle” concept. STEREORENT’s services cover the following areas: Video, Projection, Audio, Telecommunications, IT, Lighting and ancillary features. STEREORENT, a flexible structure. STEREORENT has the necessary human and technical resources to cover anything from small events to shows involving thousands of people. STEREORENT, an undoubtable leader. The quality of its equipment and the professionalism of its staff make STEREORENT one of the Spanish leaders in the combination of sound and images in all kinds of events. STEREORENT, constant innovation. STEREORENT currently provides a broad range of options in large state-of-the-art screens, which form the basis of its undoubtable prestige and reputation.
